Wednesday, March 25, 2009

Clickthrough rates

Interesting article from Only Dead Fish reporting on an ADTECH survey showing banner clickthrough rates are estimated to now be in the range of 0.11% to 0.19%.

The author points out that you can see this as 1 to 2 people out of every 1000 clicking on your links; or, 98 to 99 people fail to respond!

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